7 Helpful Tips on Selling Your Luxury Home in Los Angeles

by Todd Kingsley

If you are thinking of selling your luxury home in LA, there are certain things you can do to help your property stand out and reach the right buyer. Here are seven easy tips that will give your property the edge in this exclusive market.

Find a realtor that has experience with selling luxury homes

You will need to do your research to find an experienced realtor who has the track record you would expect for selling your luxury home. Not all realtors can sell homes on the luxury market, so finding a real estate agent that has a successful history of sales in this niche area is important.

You don't want to attract (or distract) with the incorrect means of advertising or the pricing completely off market value. A good realtor will know what is expected and how to start the selling process.

Highlight key features of your home

You need to think about what makes your home unique and different from other houses at the same price point. Buyers will want to see features that will give them the WOW factor, so highlight things like custom-made furniture, built-in wine cellars, or a breathtaking view.

These unique features should be the main focus of any photographs or videos on your listing or marketing materials.

Hire a professional to stage your home for viewing

As unique as your home is to you, your personal style may not be to the majority of buyers' tastes. A buyer needs to be able to picture themselves — and all of their prized possessions — taking up residence in your home. When selling your home, it is worth looking into hiring a professional to stage it. They will have an eye for detail that will make your home more consumable for the tastes of the buyer.

Make sure your realtor has experience in pricing luxury homes

If your chosen realtor has experience in selling LA luxury homes, then they will be sure to strike the right balance with the asking price. There is a fine line between a price that truly reflects the value of what your property has to offer and one that is just over the competitive mark and deters buyers.

Your realtor will be realistic when discussing valuation so that your expectation will match the reality of offers once your home is listed.

Invite potential buyers to come to view your home

There are two main benefits to why you should consider hosting an open house for a luxury home. The first is that you want your potential buyers to feel welcomed into your home and to see it all at their own pace. Secondly, it gives an opportunity to save time by having multiple interested buyers viewing at the same time.

Hire a professional photographer

First impressions are everything when selling your home. Your real estate agent can recommend and oversee a professional photographer, so your buyer will see your property in its best light. For added interest, you may consider providing a virtual tour or drone footage of the property.

Include a bonus home feature to add value

Including key home features in the sale, like custom furniture or artwork, is a nice way to give your home an edge over the competition. Everyone loves a deal, and adding more value to your listing by adding in a little bonus is a sure-fire way to get your luxury home noticed (and sold!)

Use these 7 tips when selling your home, combined with an expert realtor, and you’ll be dancing to the bank in no time!

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Todd Kingsley

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+1(310) 710-8633

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